- Teaching Associate, Department of Urban Studies and Planning
- Tel: 0114 222 6934
- Email: email@example.com
The fascination for built environment led Bobby to a Bachelor award in Architecture (B.Arch) in 2005. As an Architect she gained international experience working for an architectural practice in Dubai. Over the years of undergraduate studies and industrial practice, Bobby realized that there is enormous potential to bridge the gap between urban planning and building architecture while addressing the environmental issues that need to make a city sustainable which eventually led her to a post graduate qualification in Urban design (M.Arch) from the University of Nottingham in 2009. I subsequently worked as a research-assistant (part-time) at University of Nottingham on a EU funded project on sustainable development and maintained links with the industry by working for Project management firm based in Nottingham in a space planning management role.
Bobby moved full-time into Academia as a Graduate Teaching Associate at University of Bolton in 2010 where I was lecturing as well as doing a PhD. I also graduated PGCHE (PG cert in Teaching and learning in HE) from University of Bolton in 2012. I was appointed as a Teaching Associate in the Department of Urban Studies and Planning at the University of Sheffield in September 2014.
With the experience of working in regeneration led urban design projects along with the backing of theoretical and research knowledge in urban design, Bobby’s research inquiry domains include:
• Urban design process; Process Management
• Design thinking, Design research, Psychology of design
• Decision making models
• Urban regeneration; Urban and Social policy
• Dynamics of participatory decision-making
Bobby’s current research is on Evidence-based decision-making (EBDM) in urban design for regeneration. It investigates and integrates the principles of evidence-informed analysis and decision making in design decision-making. The study maps the dynamics of current decision-making process and builds a process framework that ties-in tools and techniques of spatial analysis and review, to collate evidence, which then informs the design decisions.